2006-12-14, 05:33 PM
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兩段簡短既 "反傳統" Business Enthics:
Personally, I recommend the use of abusive emails at times.
Many people respond to abuse.
Also, many business people swear, use profanity and "give shit" or "take the piss out of" their close colleagues every day -- in a very vulgar way. This is how a lot of people in business regularly talk to each other, in many industries. I would say that some of your prospects are probably used to it.
I also recommend the use of verbal abuse (yelling at people) in person and on the phone.
Note that this MUST BE
APPLIED JUDICIOUSLY ... tremendously judiciously.
Yelling at people or being an "asshole" is no way to be a leader, and no way to earn sales or respect over the long term, but can be very effective when used at the right time.
My approach in business is
"velvet glove, iron fist."
New clients know that I am truly "nice" and that I will bend over backwards to serve them, but they also know that I am assertive and say what I want to say -- for their benefit.
What they may or may not know is "fu*k with me and you are getting taken out, bitch .. " -- but in my best and most profitable business relationships, they know this, and they feel the same way and have the same M.O.
just as an example ... I have hard-working, valued, respectable, mature professionals who work for me that sometimes I need to say repeatedly "please get it done" ... then, "it is important that you get this done" ... "can we please get it done by XX date" ... "you need to get this done, or there will be consequences" ... then ...
"GET IT FUCKING DONE. NOW. NO EXCUSES. NOW IS MY TIME TO TALK, AND YOUR TIME TO LISTEN. GET IT DONE. NOW. AM I FUCKING CLEAR?"
... and that is what I should have said in the first place with these types of people. The types of people who respond to this type of messaging -- and there are MANY of them!
I am only saying that different people respond to different things, and the general idea incorporating what I would call "direct, rough & assertive plain language" translates to online marketing, as well. Think about it.
"abuse" and "profanity" should be an arrow in your quiver that you should not be afraid to use.
If you catch yourself "killing time",
think of it as "stealing from yourself and your family".
11/11 買 Accelerate. (delayed)
14/11 羅 Refund.
"Do today what others won't, so that you can live tomorrow how others can't"
"You have not because you ask not."